MoviePass Will Now Limit Customers To Three Movies A Month!
by: James A. Barnes
MoviePass said on Monday that they will not raise their monthly pricing to $14.95 per month and will remain at $9.95 but this change also comes with yet another restriction, customers will now be limited to only 3 movies per month beginning on August 15th. MoviePass also said they will give subscribers up to a $5 discount for any additional movie tickets they buy.
Annual subscribers will not be affected by this new change until their renewal date, and customers will still have the ability to cancel the service at any time.
During their latest press release Movie Pass CEO Mitch Lowe has this to say:
“Because only 15 percent of MoviePass members see four or more movies a month, we expect that the new subscription model will have no impact whatsoever on over 85 percent of our subscribers.”
“We are well aware that during our journey to innovate moviegoing — a form of entertainment that over time has become unaffordable and broken — we’ve encountered many challenges. However, any industry-wide disruption like MoviePass requires a tremendous amount of testing, pivoting, and learning,“ “We discovered over several months of research that our customers value a low monthly price above nearly everything else, so we came together to create a plan that delivers what most of our loyal MoviePass fans want, and one that, we believe, will also help to stabilize our business model."
MoviePass has been struggling for months to stay a float and no one knows how much longer the company will be able to sustain their business.
What are your thoughts on the recent changes at MoviePass? Let us know in the comments below and stay tuned to Careful 4 Spoilers for more MoviePass updates!